Every business has the goal of making ends meet and making as much profit as possible. But not every business is trying to achieve that through their websites; at least it is not the direct major concern or goal of the website. Trying to convey an image of a corporation, for example, is certainly related to the ultimate goals of that corporation but it is less directly related to them, when compared to features like their shops, restaurants or offices. A website can enhance the image of an organization through means other than direct sales; it can show people the contribution an organization or company makes to the society and to the world. It can work as a field of communication among its employees and clients. It could convey an abstract image that the company wishes to associate with its products and/or services in a way that people will agree and remember.
There are also direct sales websites: the online shopping malls. These will be more carefully guarded in terms of security because people will be typing in their credit card details on the website to make purchases directly from it. And this means that people will be less willing to use a relatively obscure website to do their actual shopping. So having a certain type of website depends not only on what its management wants but also on what its potential clients expect from it.
Different purposes will require different designs, or different main functions that result in different designs. An internet shopping mall would need to appear secure and reliable, and above all easy, simple and convenient to use. A project website would have to be specific and clear about the project, in ways that the people involved in it will understand and relate to the website. A website for public viewing should be explanatory, with FAQs and general outlines that are very clear and easy to find. A lot of websites tend to make people spend minutes searching for their actual main purpose. A blog that conveys news and information would have to have the right feel to it, without unnecessary features and good archival menus.
There are several good platforms that are relatively easy to use, even for those who are unfamiliar with programming or website designing. But to have specific effects, or to have a look completely devoid of any known platform, people would still need to design their own website. Most people would hire professionals to do this, and a lot of care should be taken to find out how a company approaches not only web design but also web marketing, because an ideal company would do a lot of things for your effective internet marketing. It would also understand your specific needs and expectations of your website. Read more details about the best santa barbara website design company, where you will find out about how to achieve marketing goals on the internet, and be sure to consult experts on the type of website you want and should have.